TARGA

The only experience of it’s kind, TARGA is a tarmac rally designed for the true motoring enthusiast. TARGA delivers both competitive races and non-competitive touring events, sanctioned by Australia’s peak motor racing authority Motorsport Australia. With events held in Victoria, Queensland and Tasmania, and over 250 different cars taking part — it is the country’s largest championship.

We were tasked to refresh TARGA to create a cohesive, connected new brand. A brand that works for the red-blooded competitive racer as well as the adventure tourist who appreciates great roads, fine foods and beautiful scenery in some of Australia’s premier driving and tourism destinations.

Brand Identity

Brand Guidelines

Typography
DIGITAL

The distinctive logotype and typeface is used across digital, social, signage, advertising, merchandise and trophies.

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